Reposition Okamoto as a trustable brand that will be memorable.
Okamoto has a wide variety of thin condoms, making
it their niche.
Customers recognise them by their packaging.
Buying condoms is generally seen as embarassing due to societal stigma towards sex.
Anxious First Timers
Who need something subtle but exciting
Confident Couples
Who need something closest to doing raw while staying safe
Inspired by Japanese Illustrator, Daisuke Nimura, whose works show expressive body language with a deadpan face, we want to convey the same feeling of "a best friend" doing stupid things with you. This type of contradicting expressiveness also goes back to making Okamoto embrace it's proudly Japanese roots.
Each illustration conveys the type of condom in a fun and cheeky manner, while not bordering on crude or crass.
We also created gift boxes made for any occasion: Weddings, Anniversaries, Valentines' day etc. Because best friends give the best gifts while looking out for you in ways more than one.
What's inside this Valentine's day box?
1. 4 Packs of Okamoto Roman Rose because Valentines' Day isn't complete without roses.
2. Pocky to play the pocky game
3. Diffuser to combat the smell of sex
4. Wet wipes to clean your fingers (sexy time isn't always the neatest time)
5. Salonpas just in case you strain your muscle from trying a new position
